Founder Shira Yevin has a legendary history of breaking down barriers and carving out a space for women.

Our Story

After observing the void of females performing at the Vans Warped Tour, the band Shiragirl drove their pink RV into the gates, set up across from the skate ramp, and crashed the tour. They earned an invite from Warped tour Founder Kevin Lyman to return and create an official stage for female artists, a pink truck-stage which hosted 300+ bands, including Paramore and Joan Jett.

The Shiragirl Stage received widespread media attention, was coined “Gritty In Pink” in the press, and earned Shiragirl a spot in the Rock n Roll Hall of Fame Warped Tour exhibit.

Our Founder

Founder Shira Yevin has a legendary history of breaking down barriers and carving out a space for women. Gritty in Pink continues the legacy of providing community and a stage for female voices in a male-dominated industry.

Business

15+ year career in experiential marketing and CPG sales- including VP and Director roles- with Pabst Brewing Company, Collide Agency, Truth Campaign, and beverage start-ups Bev and Owl’s Brew. Shira has executed hundreds of brand partnerships and sponsorships, and produced many special events and ground-up festivals.

Featured speaker at SXSW Festival, and featured press including Billboard, Alternative Press, NPR, and NY Times.